Music: Radio One Live Lounge

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BBC Radio One Live Lounge



BBC Radio One Live Lounge - YouTube

 BBC Radio One Live Lounge - Fact Sheet
TASK 1: Click here . Read through the factsheet, section by section making notes on each section (in bullet-points) information that would suit the following headings. The more details note down the more knowledge you will acquire.

Industry: Production and Distribution
- Hosted on BBC Radio One and Radio 1Extra by Clara Amfo
- BBC Radio One is available both analogue and digitally.
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Industry: Ownership and Funding
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Industry: Producers
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Audience: Changes in Audience
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Audience: Categorisation
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Audience: Interaction
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TASK 2: Copy down and answer the following questions in your book.
1. What is BBC Radio One's remit?
2. How is the BBC funded?
3. What nationality is the most featured on BBC Radio One Live Lounge? Why do you think this is?
4. Why do artists value their appearance on BBC Radio One Live Lounge?
5. Why do people listen to BBC Radio One Live Lounge? Give two reasons.
6. Why are less young people listening to Radio?
7. What is the target audience of BBC Radio One?
8. Which organisation regulates radio in the UK?

TASK 3: Copy down the following question.

Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer.  (10 Marks)

TASK 4: Read through the exemplar response below. Using its structure, write your own response to the above question.

There are a variety of reasons how and why producers of radio programmes target different audiences. I will refer to Radio 1 Live Lounge in my response, which has the same target audience as the rest of BBC Radio 1 (15-29 year olds). Radio producers have to appeal to a wide range of audience tastes and ages through mainstream and niche programming. Producers may look to focus on specialist tastes and produce programmes that target minority genres such as folk, country or classical or may target specific audiences through radio stations such as Absolute Radio 70s, 80s and 90s. Radio stations such as BBC Radio 1 and 2 will use well known DJs such as Nick Grimshaw (Radio 1 Breakfast Show), Chris Evans (Radio 2 Breakfast Show) or Dermot O’Leary (Radio 2 Saturday Breakfast) who will bring them an inherited audience from other work that they have done. Commercial radio targets audiences to attract advertisers. BBC radio targets audiences to serve the whole of the British public. Listening figures for BBC Radio 1 are falling according to recent RAJAR figures (October 2017 quarterly figures), and so producers of radio programmes on this station have to rise to the challenge of reaching and maintaining audiences, particularly young audiences (15-20), in a time when young people are not listening to radio. One way that the producers of Radio 1 Live Lounge attempt to target their audience is by making the live acoustic sessions available to stream via their website and via the BBC Radio App in order to target a young audience who spend their time online. Sessions with Ed Sheeran and other popular musicians can be downloaded and listened to whenever. Using well known DJs such as Clara Amfo to present episodes of Live Lounge will appeal to a young diverse audience. The BBC has a responsibility to produce radio shows to appeal to a wide range of audiences and the contents of its broadcasts must follow the five public purposes of the PSB remit. The Live Lounge offers a form of niche radio that appeals to a more specialist audience that otherwise may not be served through its alternative music content such as acoustic sessions and genres such as electronica and folk. These genres are not as common on more mainstream radio channels such as the rest of Radio 1, which offers a more mainstream range of programmes and genres of music geared towards the audience of 15-29 year olds that Radio 1 is aimed at. Radio 1 Live Lounge is available to listen to online, which means that it can target a wide audience using technology and tap into the younger audience who are more likely to consume radio online than via more traditional methods such as a radio set.


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