NEA: Audience Appeal

The Week Junior

The Week also produces a magazine version for a target audience aged 8-14. The Week Junior appeals to children but offers similar educational and news-based content. The magazine uses conventions differently, making different layout choices, with more images, alternative fonts, appealing bright colours and a more suitable language register.

Here is a taster of what appears in the magazine.

Task 1: You need to deconstruct the front cover of The Week Junior on your handout, focusing on how appeal is created for younger readers.

Now look back at your notes about The Week from last lesson and complete Task 2 in your exercise book.

Write a comparison of the two magazines in your book, The Week and The Week Junior, using your notes. What is the same about the two products? What is different about the two products and why?